Goodness speaks

In a simply profound / profoundly simple way, I have connected my head and my heart. This affects every dimension of my life. I realized that I could no longer peddle products (as I had been doing for 20 years) but I need to promote passion, ideas and solutions to some of the world’s most pressing problems. So, I left my job as a partner at a global public relations agency, leading a team of over 200 in product PR for a Fortune 50 technology company, to start Communications4Good.

Creative capitalism, triple bottom line, and sustainability are all answers to the world’s hunger for meaning. My search for meaning was part of a greater awakening that is happening everywhere. I see it in Time Magazine and the Harvard School of Business. It’s at eBay and Wal-mart. Kiva and EcoFabulous.

I believe profound change is underway in humanity. The world is suffering from a gluttonous exploitation of the planet’s bounty and we are finally waking up to an excess hangover.

Humanity’s response to that over-indulgence is the current resurgence of the quiet whisper of heart. Beginning small, over and over in the world, we are hearing the voice of the world’s heart, heard in the voices of people, organizations, and even corporations who are saying – enough -- I need to find meaning and purpose, I need to be doing good.

That voice, that steady and growing drumbeat of change is the space in which I want to spend my talents and life’s work now.

So I have created Communications4Good, a public relations agency focused on creating a language of goodness that gives business a way to create, talk about, share, motivate and implement change in the world that values people, respects planetary resources and fosters prosperity.

This will become a language that is as pervasive and recognized as the financial dimension we all understand so well. I am working to unlock the goodness inside of business through the power of language, stories, and communication.

People are confused and hungry for more/different information. In spite of what many think is a cascade of news, claims and ads, the average person feels unclear about what’s being done and what s/he can do to help.

I now have the space and the tools for discovering and creating strategic stories that build consensus, energize enthusiasm, establish credibility, create connections and drive true collaboration between a company and its stakeholders in order to create goodness in the world.