Sustainability is a key business driver, even as talk of recession looms and people are challenged with rising gas and food prices. Following last week's Sustainable Brands '08 conference, with speakers from top consumer and B2B brands like GAP, Yahoo, Johnson Controls, New Belgium Brewing, Dow Chemical and others, I am more convinced than ever that sustainability is the engine that will energize innovation and change our industrial complex over the next 25 years. From every company, we heard that the interplay between environmental stewardship and social justice is the critical component to business success. Every company discussed multiple bottom lines that are determining decisions and informing product design, policy decisions and company initiatives.
According to Joanne Denney-Finch, chief executive of IGD, speaking recently at the IGD Global Retailing conference in London, retailers must not back away from sustainability during the looming (already here?) recession.
“Sustainability is about making your business future-proof. There is a massive transformation taking place and we urgently need to use the world's scarce resources carefully,” she says.
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